9/18/24 Call Recording: List-Building 101 Review + Misc Q&A

Live Call Recording Summary & Timestamps

• 0:00 – 2:00 — Zach and participants discuss the viral spread of Fathom note taker and joke about affiliate links.
• 2:00 – 4:00 — A participant asks about upcoming recordings and Zach offers to prioritize their questions due to a time constraint.
• 4:00 – 6:00 — Zach explains the progress on the 201 and 301 courses, including plans for list strategies and scraping tutorials.
• 6:00 – 8:00 — Participants discuss preferences between using lead databases or scraping methods, with Zach explaining the pros and cons.
• 8:00 – 10:00 — Zach introduces tweaks to event listings for the course, proposing cohort names for participants to vote on.
• 10:00 – 12:00 — Zach and participants discuss voting on a cohort name, with “Tiger Tribe” becoming the winning choice.
• 12:00 – 14:00 — Zach reassures participants that being behind in the course is okay and everyone will progress at their own pace.
• 14:00 – 16:00 — Marcus shares his thoughts on the teaching style in List Building 101, appreciating the videos and the freedom to apply the lessons.
• 16:00 – 18:00 — Zach and Marcus discuss technical aspects of scraping data from websites like CrossFit and Crunchbase.
• 18:00 – 20:00 — Zach introduces Thaiane’s concern about her narrow ICP (clinical research SaaS) and reassures everyone that list-building validation will help clarify if an ICP is too narrow.
• 20:00 – 22:00 — Zach explains that no single lead source contains all leads, using an example of enriching Crunchbase data for a CrossFit directory.
• 22:00 – 24:00 — Zach introduces the list-building strategy process for finding leads, emphasizing the importance of exploring multiple data sources.
• 24:00 – 26:00 — Zach suggests adjusting lead strategies if sources don’t yield enough results and talks about adjacent industries as potential new targets.
• 26:00 – 28:00 — A participant asks about Zach’s decision to scrap a podcast outreach campaign, with Zach explaining it was due to poor ICP fit.
• 28:00 – 30:00 — Marcus shares his experience with scraping Crunchbase for podcast guests and asks about managing separate lists for different outreach efforts, which Zach confirms is a good approach.
• 30:00 – 32:00 — Marcus asks if it’s okay to reach out to people again who didn’t respond to a previous cold email, and Zach confirms it’s fine to follow up after a few months.
• 32:00 – 34:00 — Thaiane inquires about running cold outreach for multiple ICPs at once, and Zach advises testing smaller batches to refine messaging before scaling.
• 34:00 – 36:00 — Zach discusses the value of A/B testing within small lead lists and the importance of adjusting campaigns based on response rates.
• 36:00 – 38:00 — A participant asks about subcontracting for agencies, and Zach explains the outreach process is similar to list building but with different campaign messaging.
• 38:00 – 40:00 — Zach offers to provide more detailed guidance on subcontracting and suggests continuing the discussion in office hours to tailor the strategy further.
• 40:00 – 42:00 — Zach explains the process of submitting review requests through a structured checkpoint system, clarifying how participants can request feedback.
• 42:00 – 44:00 — Virginia asks for advice on selecting from three different offers she likes, and Zach advises her to keep all three and determine which fits best during sales calls.
• 44:00 – 46:00 — Zach emphasizes focusing on solving a problem during outreach rather than discussing specific offers, and explains how to match offers to client needs during sales conversations.
• 46:00 – 48:00 — Thaiane asks about technical terms like “string” and “integer” from a practice exercise, and Zach clarifies that these terms refer to text and numbers in developer language.
• 48:00 – 50:00 — Zach acknowledges he may not have fully explained these technical concepts in the lessons and plans to revisit them, noting they are helpful for reducing back-and-forth with developers.
• 50:00 – 52:00 — Zach checks in with Ambika, who shares her progress on audience research and setting up tools like domains and email warmup.
• 52:00 – 54:00 — Kia provides an update on her progress, mentioning she’s reworking offers and slowing down after initially moving quickly through the course.
• 54:00 – 56:00 — Carl reports being almost finished with the exercises, while a participant asks about choosing software for sending emails and scraping data, to which Zach provides guidance.
• 56:00 – 58:00 — Zach explains the approach to list-building, emphasizing the importance of learning how to choose tools and sources that work best for long-term success.
• 58:00 – 1:00:00 — Thaiane brings up different filtering techniques on Crunchbase, and Zach advises on using creative search strategies to maximize lead results.
• 1:00:00 – 1:02:30 — The group discusses ad spend data reliability, with Zach mentioning limitations in tools like Similarweb for tracking ad spend and the effectiveness of technographics for site data.