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Killer Case Studies
Written by
Zach Swinehart
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Course Content
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Introduction
Let’s make a simple “get your feet wet” case study!
Over-Arching Strategy
Choosing Your Next Path
Path: Interview-Based Case Studies
6 Lessons
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Module Content
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0/6 Steps
When to use the “interview-based” case study path
How to get a client to do an interview
Action step: reach out to past clients for interviews
Interview prep
Conducting the interview
Watch me: Conducting a real case study interview with a past client (Jake)
Path: Non-Interview-Based Case Studies
1 Lesson
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0/1 Steps
When to use the “non-interview-based” case study path
Writing Your Case Study
Publishing Your Case Study
Grading Your Case Study
Making Your Case Study a Marketing Superpower
Your Next Steps From Here
How to Get to Level 100
Bonus: Case Study Teardowns
Bonus: Original Un-Excerpted Live Workshop
2 Lessons
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Intro
Live Case Studies Workshop Recording