Start A Freelancing Business

If you’re just starting freelancing or thinking about it, we’ve got you covered.

Here we’ll cover all the steps you need to start a business and get your first clients, and even if you plan on moonlighting and just freelancing on the side, the articles and in-depth guides we have to offer will help no matter what stage your business is at.

And while a lot of resources out there focus on how to incorporate a business, open a bank account, and so on, here at Double Your Freelancing we know that succeeding as a new freelancer depends on two things:

  • The right mindset. It’s critical to understand that you’re no longer an employee or work for anyone else, but that you now run your own business.
  • Clients and cash flow. Yes, it’s important to incorporate and get a bank account. But that’s all for nothing if you don’t have any clients who can pay you.

Our views on running a business:

  • You’re no longer an employee, so don’t treat getting clients like you would applying for a job.
  • It’s actually riskier to be an employee than it is to freelance. Find out why.
  • You should never work for free. Find out why.

Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.

Brennan Dunn

Latest Articles On This Topic

How Freelancers Can Kickstart Their Audience

Let’s get real and talk about the one prerequisite needed prior to any discussion around setting your rates, writing proposals, or up-selling retainers and productized consulting.

Finding clients.

For many new freelancers (and even seasoned freelancers) who don’t have a strong referral base or a system for acquiring leads, this is one of the most challenging — and most misunderstood — aspects of the job. Because, well, if you don’t have clients, you don’t have invoices to send and you’re out of business.

How To Prepare Yourself To Quit Your Job And Go Freelance

Malcolm writes,

“It gets harder to contemplate going full time when your day job has a very high salary, great benefits, room for advancement and is in a explosive growth industry. (That also usually comes with long hours, lots of stress, and lots of travel, which can be a strain on your family.)

Any advice for people in a situation like this, where making the move from part time to full time freelancing would ultimately make them happier, but the leap gets more difficult to make?”

Before I started my product company, I used to run a consultancy. And in this consultancy, I had ten people who received benefits, paychecks, and a semblance of security from me. A few of the people who worked for me were originally freelancers but wanted to escape the “rat race” of finding and selling clients.

But Malcolm makes a very good point: What if you know that you’d be much happier controlling your own destiny by running your own freelancing business, but doing so would sacrifice the years of hard work, advancement, and pay that you’ve accrued at your current gig?

Is Selling Your Services On Fiverr Worth It?

A friend of mine posted on Facebook that he had listed himself on Fiverr, which is a marketplace of people willing to do all sorts of things for $5.

Well, I know Kevin, and I know that he’s a high value .NET freelancer. So admittedly, I was a little confused at first… why would a seasoned consultant ever agree to sell a service of his (in this case, proposal review and auditing) for the price of a hamburger?

3 Easy Steps To Finding Your First Client

So you’ve been thinking about becoming a freelancer, but you’re worried about being able to get your first client, and making sure that you have enough work to pay your bills.

Good news! Finding that first client is probably a lot easier than you ever though. Here are five steps that I’ve used to help book me solid.

Talk to your current or former boss

If you’re an awesome developer or designer, your boss was probably pretty bummed when he found out you were leaving. After all, you know their projects, how they work, and what they need. You’re a lot lower risk than hiring a new employee or outsourcing to someone else.

Beware, though. Your company might not be too happy with your decision, and even though it’s in their best interest for their business to keep you around, their emotions might be in the way. Talk about why you went out on your own and the life you want to live, and let them know you want them to succeed too and are willing to help.

Get to know your peers

The trouble with consulting is that work fluctuates. There are fat months, and there are lean months. Rather than turning away work, a lot of freelancers or consultancies would rather subcontract out work than turn away a project.

Attending conferences and user groups is a great way to meet the very people that might be overloaded with work. Don’t be shy, be upfront with what you’re looking for. After all, when subcontracting work, the primary contractor is likely making money off your time, so it’s a win-win for everyone.

Run the networking circuit

Chamber of Commerce. BNI. Rotary Club. Regardless of where you are, there’s probably a bunch of monthly business networking events. Dress sharp, bring a stack of business cards, and project confidence. Again, don’t be afraid to let people know what you do and how you might be able to benefit them. Clients aren’t buying our work, they’re buying the benefits our work brings.

For example, let’s say you run into the owner of a boutique retail shop. If you know how to put together or design an online store, advertise, or think that you’re above and beyond her abilities as someone who understands technology and the Internet, offer to help.

Forget the technical jargon, ask her if she would like to give you a chance to increase her sales. Here’s a tip: Business owners really love being told that they can make more money. But being offered to put together a Shopify store with a custom design hooked into Adwords – yaaaawn.

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