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Marketing Your Freelance Business

Most freelancers are reactive — they wait for new leads to come to them.

The problem is that getting leads reactively depends on luck. Will you get a new client when you need them? Or will you instead need to start looking for a job?

Our in-depth articles and guides on sales and marketing will help you generate high-quality project leads on your own terms, and allow you to eliminate uncertainty and doubt.

Our Views On Sales & Marketing:

  • You should be proactive in how you generate new leads. Find out how.
  • Automate as much as you can so you can spend most of your time billing clients. Find out how.
  • Building an audience is the best way to generate high-quality clients. Find out how.
  • Asking the right questions is what separates premium consultants from everyone else. Find out how.

Recent Articles

“Borrowing” An Audience: How Seminars Can Win You New Business

by Brennan Dunn — Get free updates of new posts here
Yesterday I was browsing through Hacker News and saw that Patrick McKenzie had mentioned me in a thread where “adyus” asked:

“However, one thing that I still haven’t figured out is this: how would I find say, that small insurance company in Kansas who has $100k to spend on a solution I could offer to their problem? Where would I begin to look? Cold-contacting seems unscalable.

I know networking goes a long way toward such contacts, but it can’t be just that. Is there a way to search for clients that’s between cold-calling and a personal network contact?”

5 Tips For Freelancers To Generate New Leads

by Brennan Dunn — Get free updates of new posts here

This is a guest post by Josiah Choy from KickoffLabs. KickoffLabs provides landing page and email marketing solutions.

The hardest part for many freelancers and consultants is generating new business. Most freelancers would rather focus on perfecting their craft than to go out and get new leads. Unfortunately, how good you are doesn’t matter if no one’s heard about you. After all, you only get paid if you make the sale. Take for example, the New York Times bestsellers list – a list of books that sell the best. If it were a list for the best writers, it might be called the best-writer list.

If you’re a freelancer, here are 5 techniques to connect with your customers to generate more business.

How I Made $312.50 An Hour Teaching Local Business Owners

by Brennan Dunn — Get free updates of new posts here

Last week, I hosted a training seminar to teach local businesses how to improve the number of leads & sales driven by their Web sites. I charged the 5 attendees $250 each, for an effective hourly rate of $312.50, and I delivered outstanding value to them.

Best of all, this something I believe any freelancer or consultant could do.

But first, let’s back up and talk about why you might want to consider hosting a seminar.

How To Make First Contact With Your Dream Client

by Brennan Dunn — Get free updates of new posts here

OK, so let’s talk about cold contacting! So over the last two posts, we’ve established a framework for getting ideal prospects and went over exactly how you’ll break the ice with new contacts.

Today, I want to focus on logistically how you’ll make first contact.

In a perfect world, you’d have referrals. Someone you trust (and who trusts you) would make a mutual introduction to the new contact. But what do you do when you don’t have a reference?

How To Land A Meeting With Just About Anyone

by Brennan Dunn — Get free updates of new posts here

Last week we covered how you could pre-qualify 10 ideal clients that you’d like to work with (missed last week? Read this first.)

Today I’m going to introduce a strategy that will help you get in front of the people on your list, and maybe even walk away with a client or two.

The biggest single mistake people make when reaching out to someone they don’t know is their failure to produce value.

Not to toot my own horn, but now that I’ve grown a sizable audience I get people I don’t know emailing me all the time.

Advanced Training

Charge What You're Worth

In this free, 9-lesson email course you'll learn the foundations of why (and how) you should charge for the value you deliver to your clients.

NEW: Mastering Project Roadmaps

This is a brand new course that teaches how to get paid to estimate client projects. 5 hours of video + all the documents and templates you need to succeed.