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Branding And Positioning Your Freelancing Business

Most freelancers are generalists. They’ll work with anyone, and don’t typically serve any particular niche.

We think you should put a lot of thought into your branding and the kind of clients you choose to work with. In this section, we’ll help you determine who you are, what you offer, and who you work with.

Our Views On Branding & Positioning:

  • You should pick a niche and stick with it. Find out why.
  • Productized consulting helps you align your services with the exact needs of your clients. Find out how.
  • You never should abandon your principles. Find out why.

Recent Articles

4 Mistakes Freelancers Make When Selling Themselves

by Brennan Dunn — Get free updates of new posts here

You’ve probably heard that you should always be selling. It doesn’t matter if you’re sporting a suit and tie at a conference pre-party or chatting business with a fellow parent at a kid’s birthday party: if the person you’re talking with could end up either hiring you or referring you to others, you better sell yourself to them.

And this is good advice. You should be “selling” yourself. Human relationships are forged on people selling themselves to others. (I had to sell myself to my college’s admissions office. I had to sell myself to every boss, client, and customer I ever worked with. I had to sell myself as a potential boyfriend, and later husband, to my wife).

But I think this advice can often lead people to think that selling is a win-or-lose game. That your job is to create a positive impression as quickly as possible, make your pitch before whoever you’re talking to becomes disinterested, and go in for the kill — I mean, the sale.

Should You Niche Yourself?

by Brennan Dunn — Get free updates of new posts here

Should you abandon the broad highway of generalized freelancing and take the road less traveled?

Should you restrict yourself to working with a particular type of client, who has a particular need?

Will “finding your niche” set you up to be in high demand and able to charge premium rates?

What You MUST Do Differently As A High-Value Consultant

by Brennan Dunn — Get free updates of new posts here

I want to talk about engagements today.

Specifically, I want to talk about what our role as a high-value consultant is when working on client projects, and what makes the details of high-value engagements different from the typical, run-of-the-mill freelancing gig.

One of the questions I’m asked the most is, “What’s the difference between a freelancer and a consultant?” I’ve never really had a good answer for this. I mean, I knew that consultants played a more active role in the business behind the project. I always thought of the distinction a bit like the difference between a chef and a cook; the former directs, combines, and creates, while the latter just follows recipes.

How Do You Get High-Value Clients?

by Brennan Dunn — Get free updates of new posts here

This article is part of a new series that will attempt to answer the #1 question I’ve been getting recently: where do I find high-value clients?

By “high-value client”, I mean somebody who hires you as a consultant in the best sense of the word. These are clients that value your input and expertise, and regard you as much more than just a hired gun.

They also pay you really well, because they aren’t buying a commodity service that can be sold by the lowest bidder (e.g. someone charging $8 an hour on oDesk).

Sidestepping The Gatekeepers

by Brennan Dunn — Get free updates of new posts here

The other day I was listening to one of my favorite podcasters talk about some of the differences between podcasting and hosting a traditional radio show.

He was almost giddy at the fact that he was, as he put it, “un-cancelable”. No one, but his listeners, could put him off the (virtual) airwaves. And even they couldn’t do that.

But when he worked in radio, he was subject to the whims and wants of advertisers, producers, station owners, and the rest of the supply line that connection him with his audience.

Advanced Training

Charge What You're Worth

In this free, 9-lesson email course you'll learn the foundations of why (and how) you should charge for the value you deliver to your clients.

NEW: Mastering Project Roadmaps

This is a brand new course that teaches how to get paid to estimate client projects. 5 hours of video + all the documents and templates you need to succeed.