Thaiane AnyMailFinder Snov Fails 2-Tier Yields (80% yield; $0.08 CPL)

For anyone considering anymailfinder.com over snov, Thaiane and I just learned a little tip, which is that if you re-run fails through a different one of their buckets, you can boost your yield by quite a bit.

Tha’s preference for “job title bucket” was “marketing” as first-priority; “owner” as second priority.

So what we did was re-ran the failed “marketing” ones through the “owner” one, and it caught quite a few extra beyond the yield from the “owner-only approach” I took with Neil’s Snov fails in the other example.

Here’s how everything broke down in terms of yields…

• Initial Snov fails: 360
• I uploaded them all to AMF looking for marketing
• Fully verified (green) contacts found for marketing position: 164 (45.5% yield)
• I then uploaded the 196 fails (not found + catch-all (yellow)) for marketing to AMF to check for owner
• Fully verified (green) contacts found for owner position: 133 (67.8% yield on the 196)
• Total emails found: 297
• Total yield when adding them together: 82.5% (on the 360)
• Then ran a dedupe in the gsheet and it found 9 dupes
• = 288 net leads (= 80% yield on the 360)
• My cost: 576 credits -> @ $40/1k = $23.04 for 288 leads
• = $0.08 final AMF CPL

Thaiane’s Additional Notes

She said:

“My notes after review:

• Any Mail Finder contact info found: 198 out of 360 leads = 55%
  • Marketing decision-makers: 69 out of 164 before review = 42%
    • AMF brought many non-decision-maker positions, like managers.
  • CEOs/Founders/Owners: 129 out of 133 before review = 97%
  • Cost: $28.22 total | CPL: $0.1425
    • $49 per 1k credits = $0.049 per credit
    • Credits used: 576
    • $28.22
    • 198 leads
    • CPL: $0.1425

I think the biggest issue about AMF in my case is that it’s considering managers (digital marketing managers, content marketing managers, etc.) as decision-makers.

As for duplicates, sometimes AMF captures more than one decision-maker for the same company. So that may be worth considering while using the deduplicate feature on gsheet (so as not to delete relevant positions by accident).

I feel that, since on Snov we search by using more specific position names, it brings higher quality as a result.

But I’d say the same does not happen when you search for CEOs/Founders and whatnot on AMF (I think that’s because most of the time it’s easier to find them than marketing leaders).

So I think the difference here is mostly specificity. But I don’t know why AMF considers managers decision-makers.

Also, AMF captures CMOs as marketing decision-makers. In my case, CMOs can also be Chief Medical Officers.

And I found outdated data, like people captured who are not part of the company anymore.

So I don’t think AMF has some kind of fact-checking process in place.”