Snov.io, when used for for raw Lead Gen

• At A Glance...

  • Tool URLhttps://snov.io
  • What is it?We primarily use snov for getting emails, but you can also use it as a lead gen database. If you DO use it as a leads database, you’d still do your normal Snov email-getting process as a separate step to ensure you’re getting the right decision-maker contact info.
  • Pros
    • Since they pull the lead data from LinkedIn, the data quality *should* be relatively good and consistent with LinkedIn (which I guess matters if you have LI-sized companies)
    • Accurate technographic data.
    • Great support.
    • You can do a company search for free for unlimited leads downloaded!
  • Cons
    • Not as good for technology as something like Builtwith Seems to rely on LinkedIn sales navigator as a data source. So if you’re reaching out to a small niche, it probably won’t be on Snov as a category, as the business categories seem to mirror LinkedIn sales navigator categories.
    • I noticed some data quality issues for things like out-of-business businesses when testing with Similarweb — many snov lead website URLs where the website doesn't exist anymore, etc.

• Client types it is generally best for

  • Company Size?
    • Larger companies where an employee is your point of contact & key decision-maker
  • Primary Presence?
    • Online / Digital (SaaS, ecomm, course creators, agencies, etc)
    • Brick & Mortar (Gyms, retail stores, restaurants, construction, etc.)
  • Primary Monetization Style?
    • Products
    • Services

Other Info:

• Data Acquisition Style
  • Purchase (instant access - e.g. from broker)

• Data Quality🤨 "Meh" Quality / Kinda Reliable

• Our Experience With This StrategyQuite familiar