Apollo

• At A Glance...

  • Tool URLhttps://apollo.io/
  • What is it?Popular lead gen DB that kinda sucks for data quality AND every agency uses it so lotsa competition for cold email. Heard data is outdated. But not too different compared to Uplead etc. Lotsa competitors with Apollo
  • Pros
    • Easy. Cheap.
  • Cons
    • Low data quality. High competition for these leads.
    • NOTE: RE the “recommended for first campaign” tag, he’d choose instantly over apollo all day in terms of basic lead gen DB options

• Client types it is generally best for

  • Company Size?
    • Larger companies where an employee is your point of contact & key decision-maker
    • Smaller companies where the owner is your point of contact & key decision-maker
  • Primary Presence?
    • Online / Digital (SaaS, ecomm, course creators, agencies, etc)
    • Brick & Mortar (Gyms, retail stores, restaurants, construction, etc.)
  • Primary Monetization Style?
    • Products
    • Services

Other Info:

• Data Acquisition Style
  • Purchase (instant access - e.g. from broker)

• Data Quality👎 Low Quality / Not Reliable

• Our Experience With This StrategyI've dabbled with it a little