If your website is like most consultant websites, it's probably not very effective. Everyone - especially in our industry - has (and needs) a website, but for most of us it's just a "Read more..." version of our business card. And because your website isn't creating business on its own, you're left with subcontracting, begging for referrals, lots of networking events, going through agencies, or - shudders - oDesk. Though I haven't seen it, but I'm almost certain your website is all about you, and that's why it's not generating the kind of business you hoped it would.
Can you imagine what your business would look like if you got two, five, or a dozen inquiries a week (from real people with real money)? Or if you built an army of fans that could convert almost immediately to clients when you're ready and available to work with them? A steady and consistent stream of new business is a healthy business, and The Blueprint will help to get there.
“I've already put into to play a lot of the material in the book, working on full implementation over the next week or two though. This is a super solid purchase for anyone looking for actionable strategies as well as the general philosophy behind marketing your brand better online.”
After releasing Double Your Freelancing Rate, my book that has helped over 2,000 freelancers learn to price their services, dozens of readers wrote me asking for advice on how to get more clients.
For months, I've been giving advice away for free on my mailing list - much of which made its way into this book. But I never made a system out of it. A "Do this, then that, and here's what will happen" way of approaching the art of selling high-value, high-touch products (your consulting services) on the Internet.
The Blueprint is the result of practical experience and a lot of research, discussions, and absorbing tons of analytics data. The psychology of why people buy - what triggers and hurdles need to be overcome in order to make a sale - are largely the same if the customer is buying a hamburger or a $50,000 website. I've taken this fact and converted it into a series of steps that can be used to jumpstart your consulting website and condition visitors into becoming new clients of yours.
“Great material and quite a few "Aha" moments for me. Finding clients is definitely one of the hurdles that I feel more confident overcoming now.”
The difference between a hamburger and a high price website is that one's an impulse buy, and the other is definitely not. A major part of The Blueprint is the idea of a "Carrot", a bit of free value that you'll deliver to potential clients. After feeding off one or more Carrots, your prospects will trust your authority and see you as influential in their decision making process - and will want to work with you and you alone. The days of clients price shopping you against your competitors will be a thing of the past.
This is the formula, the start to finish system that The Blueprint prescribes. You can't create Carrots without knowing how to tell a story - your clients' story, and you can't tell a story until you understand your Persona. By the end of this book, you'll be armed with the information you need to use The Blueprint on your own website: how to structure it, design it, write it, organize content, what Carrots you need to build, and how to convert someone from being a faceless visitor to your ideal client.
“The info in the book works. Just this morning got another client from Senegal. Yes, Africa. Found me through my website, and contacted me. And last week I got two new leads from Australia and Switzerland. Try it, for the cost of a nice night out it might totally jumpstart your business.”
Hi! I'm Brennan Dunn, author of The Blueprint. I'm the creator of Planscope, a project management app being used by hundreds of freelancers and teams. I also am the author of "Double Your Freelancing Rate" and I teach a workshop that helps entrepreneurs to scale their consulting business.
After selling over 3,000 copies of my first book, I can count the number of refunds on one hand. If The Blueprint doesn't help you put together a honeypot for potential clients, I'll refund you in full. No questions asked.
You'll learn what steps you need to take to start getting more clients from your website.
The book + video interviews, along with templates and copy samples that you can drop right into your current website.
Everything you need to get more clients than you know what to do with: the book, video interviews, templates, copy samples, a ready-to-go website, and consultancy site teardowns.